Open Door Films
David Jones
We were briefed to create a suite of content to promote David Jones’ Spring Flower Show across print, socials and media. With the tagline of this year’s Flower Show being “Save the Bees”, we worked with David Jones to document the rooftop install of 5 hives containing 400,000 bees at their Elizabeth St flagship. We also created a virtual tour and behind-the-scenes film of the Flower Show to give customers a chance to experience the show remotely - given the unique situation of 2020 and physical distancing requirements. Our stills campaign featured David Jones product alongside natural elements like honeycomb and beeswax and was displayed across POS in-store across Australia and New Zealand.