In time for the NYE party season, we were briefed by David Jones to put together a content shoot to promote their in-store beauty bar and new range of beauty products. We teamed up with one of the world’s most recognisable faces, Victoria’s Secret supermodel Georgia Fowler, to create a fun stills and motion shoot for socials featuring a series of glam beauty looks. The campaign - titled “The Magic Hour” - captures that moment just after midnight, when the night is full of joy, mystery, promise and abandon.